Sunday, February 15, 2009

Revisiting AdSense

I've been gone from my blogs for awhile, and have decided to renew my interest in them. Why? Because although I haven't been posting I've been earning some decent money from AdSense with the old posts I've got out there. One of the first things I did, and I suggest you do as well, is check my templates to make sure their optimized for search engines. Mostly, what I mean by this is that my keywords have no spaces after the commas and to use root words instead of their protracted versions, such as 'blog' in lieu of 'blogs.' Imagine my surprise to realize that the majority of my blogs didn't even have description and keyword meta tags! Which obviously leads to a great post about why you should have them.

Basically what I did was go into the html template and insert just after the /title tag
< content="MY BLOGS DESCRIPTION" name="description">
< content="YOUR,BLOGS,KEYWORDS" name="keywords">
Obviously, you'll want to replace the capitalized text with your relevant description and keywords. For the description, I just copy and paste the original text description I've already written for the blogs header. From this description I extract the relevant keywords that apply to this blog, again, using the root words, separated by commas with no spaces. To get a better idea about what I'm talking about go into your browsers tool bar and select 'view source' under the 'view' tab.

The most important aspect of your blog is the title. Make sure it contains your most important keyword that people will be using in their search. For this blog it would be 'AdSense' with a secondary key phrase of 'Getting Started.' The second most important aspect of your blog is fresh content. I don't mean posting every day, though consistently updated blogs are supposed to score higher than abandoned blogs, but that the content is all original and hand written. Trust me, you're way better off hand writing one blog than using scraped or borrowed content on a hundred blogs. Google is smart and they check content against everything else out there. If it's used elsewhere then it ain't nothing new, so why should they point to it again and again? Behind the content, are the keywords, followed by the description. The description is used as a default to define your blog, site, or page. Thus, they help, but not as much as a lot of people think. But in this game, it's all about numbers and if you can get that placement 1 or 2 slots above your competition on a search for your keyword on google, then you'll see a vastly improved number of hits than otherwise.

Up until now, the blogs I've written have been mostly about the content selling the AdSense, with some secondary advertising for other affiliate programs like Amazon. I've decided to branch out and use other affiliate programs as the basis for my writing with AdSense being secondary to the content. The hard part about this is avoiding the temptation of using all that content the affiliates have already written. You can still use it as a basis, but you'll want to rewrite every single sentence! I've found it's easier to read through what they've written to get an idea of what the product offers or features, then closing that page and writing my own.

OK that's enough for now, I've got work to do to update these blogs, and I hope you'll see much more from me from here on out.