Monday, May 18, 2009

AdSense Ads in your RSS Feeds

If you're like me, and most AdSense publishers for that matter, then you have placed your AdSense units into your blog or site's template - ensuring that each page has the maximum number of ad units without the fussy bother of working your content around the ad units. You've probably allready set up your RSS feed so that readers can bookmark your feed to get the latest posts. But if they are reading your blog through a feed aggregator like feedburner, then they aren't getting exposed to your ad units and you're missing out on potential clicks!

If you are new to feed advertising with Google or feedburner, follow these steps to add Google ads to your feeds.

1. Sign in to your AdSense account.
2. From the AdSense Setup tab, choose AdSense for feeds as the product.
3. Your ad units will be automatically named and properly sized for your feeds.
4. Set your ad type, frequency, duration, position, position and color. See tips for these settings.
5. Add a channel and mark it targetable by advertisers. We recommend this to increase the visibility of your ad space.
6. Choose a feed in which you want the feed ads displayed.
a. If you've used feeds in the past, choose one from your list of active feeds that do not yet have the ad units included.
b. If this is your first time setting up feeds with AdSense or FeedBurner, you'll need to burn a new feed first. Click the burn a new feed, then enter your blog or feed. Some platforms may present you with a choice of feeds to use as the source, usually the Atom feed is the best choice. After supplying this information you will be given a new URL for the feed you should promote or redirect to make sure all subscribers are seeing your replacement feed.
7. Save your changes and start using your Google-powered feeds with AdSense.

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