Google has just announced changes to the AdSense policies. Some of the changes are merely superfluous - they made the policy page more navigable to make it easier to find information on what is and is not acceptable. The major changes and clarifications are outlined below:
- Google Brand Violations: This policy has always existed in our Terms and Conditions, but we have now brought directly to the "Ad Placement" of the page so that it is easier to find. Under this policy, we do not allow ads or boxes to be placed on pages that Google deviation logos, trademarks, brands or other characteristics of the content of the page or URL, which could lead users to think that the page associated with Google.
- Encouraging Clicks: We clarified this policy a bit in 'Encouraging clicks "of the program - the ads can not be formatted so that makes them indistinguishable from other contents of the page where they appear. This includes, for example, the formatting of content for mimic the ads, ads with aligning images, and placing ads in a misleading.
- Placement of ads in email and email programs: This update policy specifies that the Google ads, search boxes, and search results may not be placed in e-mails, and the par-mails.
- Other Google products policies: With this new policy, publishers are not permitted to place ads, search boxes, or search results, within, or with other Google products in a manner that violates the policies of the other product or service. For example, this includes placing ads on sites that allow users to download videos from YouTube, which is not permitted by the Terms of Service YouTube.
If you ask why it is important, it is because the AdSense program policies are officially part of the AdSense terms and conditions. They are official policies that AdSense publishers must adhere to and follow. As AdSense publishers, it is of utmost importance to stay abreast of policy changes, or risk losing your account and/or unpaid earnings.
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